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The head portion of every web page has an HTML tag called the title tag. The key purpose of a title tag is providing context regarding the primary subject matter of the page. Title tags are displayed prominently on search engine results pages (SERPs) and often serve as the link that users can click on. […]
In Knowledge & On-page & Technical SEO
Do you have compliant Open Graph markup in your page’s HTML? Open Graph is similar to schema.org microdata. It tells you what your whole page is about whereas schema.org tells about content chunks. Open Graph was created by Meta and is becoming essential as more consumers take their searches, purchase power, and time away from […]
In Knowledge & Technical SEO
It’s inevitable that you’ll encounter errors when you’re using the Internet. Error 404 is an example of a simple error code that makes the problem at hand clear. Then there are other errors where the underlying problem is far from being clear. An error that states “this site can’t be reached” is one of those […]
In Knowledge & Technical SEO
RDFa is an HTML5 extension that allows webmasters to mark up content elements using HTML tag attributes. These content elements include people, places, events, recipes, and reviews. Each component relates to the material users see on a website and that a webmaster wants search engines to describe. When marking content that lives within the elements […]
In Knowledge & Technical SEO
According to Joe Moorcones, vice president of SafeNet, “the entire commercial world functions off the idea that encryption is rock-solid and not breakable.” In truth, the advent of quantum computing could make deciphering encrytion codes an easy task in the not-too-distant future. It is beneficial to understand the current state of encryption before delving into […]
In Knowledge & Technical SEO
A nofollow attribute is a small bit of code that may be added to a link in order to notify Google to ignore the link. Using no follow attributes in search engine optimization (SEO) stretches back a very long time, and the practice is somewhat complicated. In most cases, this kind of thing isn’t a […]
In Knowledge & Technical SEO
A 301 redirect or canonical URL ( rel=”canonical”) is used to tell search engines which version of a web page should be indexed and displayed in search results. In comparison to canonical URLs, 301 redirects accomplish a little bit more since they also send visitors to the updated version of the page. URL canonicalization is […]
In Knowledge & Technical SEO
Canonical tags are are important for any website that has similar or duplicate content on several web pages. By consolidating all the ranking signals into one “master” page, they prevent your pages from competing with one another in search engine rankings. But the link element rel=”canonical,” also known as a canonical URL, while incredibly significant, […]
In Knowledge & Technical SEO
Because of the increased priority placed on safety across the internet, every site should use HTTPS protocol to ensure a secure connection and protect users. Making a switch from HTTP to an HTTPS site requires you to install an SSL certificate, which sounds simple enough. But in making this transition, you could run into a common […]
Is your goal to grow your brand worldwide? Your current SEO strategies could be doing well domestically, but that doesn’t mean you’ll have the same success on an international scale. You need to employ the correct hreflang tags to create the best possible user interface for multilingual and multinational audiences. Hreflang tags explained Hreflang is a straightforward […]
In Knowledge & Technical SEO