| Founder of evisio.co
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Michael Ramirez

Founder of evisio.co It’s messy, complicated, super technical, and sometimes feels like black magic, where you’re not sure what you’re really getting out of it.

Posts by Michael:

How do I write good alt text attributes?

05 Nov 2022

Alt text (alt attributes) is text that’s used in HTML code or the corresponding field in your content management system (CMS) to describe or identify an image. If the image fails to load, the alt text will be displayed instead. The alt text also helps search engines better understand what the content of your page is […]

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In Knowledge & On-page

How do I fix a “not secure” website?

04 Nov 2022

If a website is designated “Not Secure,” it implies that the site is not encrypted. It’s warning you that your data is vulnerable to being stolen, read, or altered by attackers with access to the internet infrastructure while you’re using that site.  Should you worry about your computer security or be concerned that the site […]

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In Knowledge & Technical SEO

How to find and fix Orphaned pages

04 Nov 2022

Orphaned pages are web pages with no internal links to other pages on the same website. They are basically on their own in the eyes of Google and other search engines.  It might not sound like a big deal, but you want to keep tabs on web pages of this nature. If a page on […]

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In Knowledge & On-page

How do I fix links with non-descriptive anchor text?

04 Nov 2022

The text of a hyperlink is called anchor text. One thing that sets anchor text apart is its formatting. The hyperlink stands out from the rest of content to indicate it can be clicked. Typically you’ll notice the anchor text because it’s a different color and often underlined.  The words that you use for the […]

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In Knowledge & On-page

How can I fix an issue with the SNI for an SSL request?

04 Nov 2022

SNI is the abbreviation for Server Name Indication. It’s a supplementary protocol to SSL/TLS that was designed to respond to the dwindling IPv4 address availability problem. By specifying the hostname with which the client desires to establish a connection during the handshake procedure, a server can run numerous HTTPS-protected websites, each with its own SSL certificate, […]

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In Knowledge & Technical SEO

Everything you need to know about the HTML tag

04 Nov 2022

As the internet moved out of its adolescence and web pages grew more complex, webmasters began to search for ways to make information more efficiently displayed. One of the best solutions created was the use of HTML frames. Using the <frame> HTML tag allows the browser window to be divided into multiple sections that can […]

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In Knowledge & Technical SEO

How to handle SSL certificate expiration

04 Nov 2022

If you care about the security of your website, you’ll want to renew SSL certificates well in advance of their expiration dates. An SSL certificate is valid for a maximum of 398 days. After that time, a “Not Secure” warning sign will show up in the address bar of web browsers such as Google Chrome […]

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In Knowledge & Technical SEO

How to fix SSL certificate errors

04 Nov 2022

An SSL certificate is used to authenticate a website’s identity and secure the transmission of information to and from the server. When users see that tiny SSL lock icon they know they can feel a little more secure on a website.  Given that it’s security-related, all website owners and managers should know how to check […]

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In Knowledge & Technical SEO

How to fix Google Analytics code?

04 Nov 2022

Nowadays, the vast majority of businesses have a website. One of the many benefits of a website is having the ability to analyze performance metrics to see if the website is accomplishing its goals. Your website visitors’ behavior and actions can be tracked by implementing Google Analytics codes on your website.  Typically implementing the code […]

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In Knowledge & Technical SEO

Hitting a sufficient word count for SEO

13 Oct 2022

Publishing high-quality, engaging Search Engine Optimized (SEO) content is essential if you want your website to perform well in the SERPs. But there has to be enough high-quality content on the page for that to happen. Web pages should have a minimum word count to build authority and trustworthiness with search engines. Knowing how many […]

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In Knowledge & On-page