Blog

Everyone has a smartphone these days – it’s practically impossible to get by without one. And with these internet-connected pocket computers so prevalent, it’s no surprise that mobile web traffic has passed desktop by a margin that keeps expanding. As of the first quarter of 2023, roughly 53% of all web traffic in the US […]

Read More

In Blog & Technical SEO

Content drives web searches – this isn’t a controversial statement, but an accepted fact of search engine optimization. This is one of the main reasons why content marketing is a $63 billion (and growing) field.  But successful content marketing is more than just a handful of blog posts thrown up online without much thought given […]

Read More

In Blog

In the world of search engine optimization, there’s almost no such thing as a constant. Sure, there are truisms like “content is king,” but there always seem to be exceptions.  In fact, the only thing you can rely on is that change is inevitable – whether that means Google changing the search algorithm or your […]

Read More

In Blog

If you ask someone who doesn’t know a lot about search engine optimization what they expect to get out of it, they’ll mention things like more traffic, more impressions, and of course, more sales, all on a timeline of immediately. But if you’ve been in the business for any time longer than a week, you […]

Read More

In Blog

You may think they’re just a fairy tale or urban legend, like Bigfoot, or leprechauns, but believe it or not, there are such things as SEO keywords that offer both low competition and (relatively) high traffic for your specific niche. The hard part, of course, is finding them.  Sometimes called “tangential keywords,” they’ve given rise […]

Read More

In Blog

If you’re a fan of the Terminator franchise and/or a doomsday prepper, you may be a bit leery of the sudden influx of artificial intelligence into nearly every facet of modern life. On the other hand, assuming ChatGPT doesn’t become self-aware and try to enslave humanity, you can no doubt see all the exciting potential […]

Read More

In Blog

The internet drives sales. Everyone knows that.  And while there are undoubtedly a few dinosaurs hanging on without a web presence, for most businesses, it’s unthinkable. And with good reason – the ecommerce market is expected to surpass $940 billion this year.  But if everyone is selling online, how do you stand out? How do […]

Read More

In Blog

Whether you’re looking for a side hustle or are just tired of working to make someone else rich, SEO freelancing could be just what you’re looking for. But it’s not without its pitfalls, even for entrepreneurs with established businesses. I know I made more than my share of missteps as I built my business and […]

Read More

In Blog

“May you live in interesting times.” – Apocryphal ancient Chinese curse (but probably not). There is no question that we’re living in noteworthy times. Technology is growing at an exponential rate, leaving many people from writers to paralegals, bankers to customer service representatives worried about the future of their jobs.    And search engine optimization professionals […]

Read More

In Blog

I’ve been involved in the world of search engine optimization for quite a while now. I’ve worked in-house with corporations trying to increase their exposure, on contract with local businesses trying to carve out their niche and with small mom-and-pops who don’t know the first thing about SEO. Each of these situations have a number […]

Read More

In Blog