Knowledge

WordPress users will recognize heading tags like H1, H2, H3, H4, H5, and H6. Found in the editor, these are used to establish different headline weights, with H1 being the largest and most prominent, all the way down to H6, which is the smallest.  These header tags are essential for both search engine crawlers as […]

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In Knowledge & On-page

Webmasters use a text file called “robots.txt” to give web crawlers instructions for navigating a website’s pages, including which files they can and cannot access.  For example, you may want to block internal URLs in robots.txt to prevent Google from indexing private photographs, expired special offers, or other pages that are not yet ready to […]

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In Knowledge & Technical SEO

The importance of having a website that loads quickly has undoubtedly been brought to your attention by digital marketing specialists on more than one occasion.  One of the best ways to ensure yours does is by taking the effort to fix issues with unminified JavaScript and CSS files, which is among the most effective ways […]

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In Knowledge & Technical SEO

It’s easy to  run into trouble with unminified, uncompressed, or uncached JavaScript and CSS files. The good news is, despite their subtle distinctions, these may often be resolved with a single action.  Rather than relying on human work and coding expertise (that not everyone has), it’s much easier to use a plugin to address these […]

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In Knowledge & Technical SEO

Links are important. They’re crucial to advertising online, plus they play into search engine optimization, site traffic and conversions  – all of which are major SEO goals.  In many cases, however, the default URL is too long and complicated for your readers’ comfort. In this case, by shortening what would otherwise be lengthy and unappealing […]

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In Knowledge & Technical SEO

You might not be aware of this, but having a sitemap that is too large can have a negative impact on the performance of your website. In the past, Google set a maximum limit of 10MB for the size of each sitemap, before eventually increasing the limit to 50MB.  What this means is that the […]

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In Knowledge & Technical SEO

The objective of search engine optimization, and thus any site admin or developer’s goal is to have their site rank as highly as possible in Google’s search results. To do this, webmasters heavily rely  on search engine bots crawling and indexing their website’s pages.  Your website’s robots.txt file and XML sitemap work behind the scenes […]

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In Knowledge & Technical SEO

JSON-LD  (JavaScript Object Notation for Linked Data) is a compact Linked Data format that enables users to easily read and write structured data on the web by using open vocabularies like schema.org. The successor to the JSON format, JSON-LD is advocated for use by the World Wide Web Consortium.  It makes it possible for linked […]

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In Knowledge & Technical SEO

XML (Extensible Markup Language) Sitemaps are text files that list all URLs on a website. They can also include additional information (a.k.a. metadata) about each URL, for example,  when it was last updated, its importance and if there are other copies of the URL in other languages. All of this is done to help search […]

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In Knowledge & Technical SEO

If your website is available in multiple languages, hreflang tags are a simple way to make sure visitors are ending up on the page with their preferred language.  This is important for SEO as search engines may rank the wrong URL for the target language or location. If the search engine can’t determine which page […]

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In Knowledge & Technical SEO