Knowledge

A search engine optimization (SEO) plan should prioritize developing high-quality content and acquiring authoritative links. When you post new content, you want to direct as many visitors as possible to that new content. It is essential to have a solid understanding of internal linking and how existing pages on your website can add value to […]

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In Knowledge & Technical SEO

Sometimes, users may see a message in their web browser indicating that they have encountered a 403 HTTP error. The HTTP 403 error is just one of many possible responses when trying to access a website. The ‘403 Forbidden‘ error implies that you do not have permission to see the requested URL. But why can’t […]

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In Knowledge & Technical SEO

Is there any content on your site that you specifically don’t want to be crawled by search engines? If that’s the case, you can prevent search engine crawlers from accessing the page (or pages). A file called robots.txt holds the key to making this happen, and using robots.txt is considerably simpler than most people realize.  […]

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In Knowledge & Technical SEO

The use of multiple H1 tags has been debated within the search engine optimization (SEO) community for over 10 years. The rule of thumb has been a page may contain several h2, h3, h4, or other heading tags, but it should only have one h1 tag at any given time. This article will explain why […]

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In Knowledge & On-page & Technical SEO

The HTTP 301 status code is returned by a server to the user’s browser if a permanent redirect is in place. A 301 redirect is utilized when a page has been permanently relocated or removed from a website. Any user who tries to access the old URL will be redirected to the new one immediately. […]

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In Knowledge & Technical SEO

Webmasters generate a text file called “robots.txt” to provide instructions for web robots (usually search engine robots) on how to crawl the pages of their websites. In simple words, the robots.txt file plays a significant role in ensuring the website can be found online.  The information that search engine crawlers use to determine which pages […]

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In Knowledge & Technical SEO

Anchor text is the hypertext of a link that the user can see and click on to navigate to a different page or resource. Anchor text is denoted in most up-to-date browsers by a blue highlighted area with underlining. You’ll run into problems if an external link does not have any anchor text. Failing to […]

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In Knowledge & Technical SEO

If your HTTPS server doesn’t include the HSTS response header and command in its HTTP responses that’s a problem. With HSTS (HTTP Strict Transport Security), users can experience a safe and private browsing session on your website. Without HSTS users will face online privacy and security risks. To protect online visitors, websites often redirect them […]

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In Knowledge & Technical SEO

The term “document interactive time” refers to the time while a page is loading, when the user can start interacting with the page. It’s actually a metric that calculates the amount of time, in seconds, it takes to arrive at the interactive point after a link is clicked. The result is displayed as a percentage […]

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In Knowledge & Technical SEO

Markup languages like HTML and XML code are used in HTML documents to specify user instructions and convert data for proper display in web browsers. DOCTYPE is used to determine the specific markup language and ignores any tags, elements, or attributes that may be present.  If you’re familiar with HTML, you know that the html> […]

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In Knowledge & Technical SEO