Knowledge

Because of the increased priority placed on safety across the internet, every site should use HTTPS protocol to ensure a secure connection and protect users. Making a switch from HTTP to an HTTPS site requires you to install an SSL certificate, which sounds simple enough. But in making this transition, you could run into a common […]

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In Knowledge & On-page

Canonical tags are are important for any website that has similar or duplicate content on several web pages. By consolidating all the ranking signals into one “master” page, they prevent your pages from competing with one another in search engine rankings. But the link element rel=”canonical,” also known as a canonical URL, while incredibly significant, […]

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In Knowledge & Technical SEO

A 301 redirect or canonical URL ( rel=”canonical”) is used to tell search engines which version of a web page should be indexed and displayed in search results. In comparison to canonical URLs, 301 redirects accomplish a little bit more since they also send visitors to the updated version of the page.  URL canonicalization is […]

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In Knowledge & Technical SEO

A nofollow attribute is a small bit of code that may be added to a link in order to notify Google to ignore the link. Using no follow attributes in search engine optimization (SEO) stretches back a very long time, and the practice is somewhat complicated. In most cases, this kind of thing isn’t a […]

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In Knowledge & Technical SEO

According to Joe Moorcones, vice president of SafeNet, “the entire commercial world functions off the idea that encryption is rock-solid and not breakable.” In truth, the advent of quantum computing could make deciphering encrytion codes an easy task in the not-too-distant future.  It is beneficial to understand the current state of encryption before delving into […]

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In Knowledge & Technical SEO

RDFa is an HTML5 extension that allows webmasters to mark up content elements using HTML tag attributes. These content elements include people, places, events, recipes, and reviews. Each component relates to the material users see on a website and that a webmaster wants search engines to describe. When marking content that lives within the elements […]

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In Knowledge & Technical SEO

It’s inevitable that you’ll encounter errors when you’re using the Internet. Error 404 is an example of a simple error code that makes the problem at hand clear.  Then there are other errors where the underlying problem is far from being clear. An error that states “this site can’t be reached” is one of those […]

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In Knowledge & Technical SEO

If you want to have a successful online business, optimizing your site’s load time is crucial. It’s an element of site performance that affects search engine optimization (SEO), user experience, retention, and, most crucially, conversion rates. Why page load time is so important According to a recent study, the amount of time it takes for […]

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In Knowledge & Technical SEO

If your HTTP pages are linking to your HTTPS internal pages, you have an HTTPS internal linking issue. Since incorporating HTTPS into a website’s infrastructure is a best practice and a ranking factor for search engines, using the HTTPS protocol is recommended (though not necessary).  When you’re already using HTTPS and have internal links to […]

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In Knowledge & Technical SEO

URL parameters, frequently referred to as “query strings,” are a means of organizing information that’s associated with a specific URL. To do this a question mark (?) and a parameter or parameters are appended to the end of a URL. Multiple parameters can be present in a URL by separating them with an ‘&’ symbol.  Let’s […]

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In Knowledge & Technical SEO