Knowledge

A 301 redirect or canonical URL ( rel=”canonical”) is used to tell search engines which version of a web page should be indexed and displayed in search results. In comparison to canonical URLs, 301 redirects accomplish a little bit more since they also send visitors to the updated version of the page.  URL canonicalization is […]

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In Knowledge & Technical SEO

A nofollow attribute is a small bit of code that may be added to a link in order to notify Google to ignore the link. Using no follow attributes in search engine optimization (SEO) stretches back a very long time, and the practice is somewhat complicated. In most cases, this kind of thing isn’t a […]

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In Knowledge & Technical SEO

Multiple canonical URLs is a significant issue for a website’s search engine optimization (SEO). For starters, having duplicate content on several URLs can cause indexing issues. Those issues are made worse by the fact that having multiple canonical URLs can also reduce the value of your link equity and hurt your website’s position in the […]

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In Knowledge & Technical SEO

When a user attempts to load a page that doesn’t exist or tries to access a password-protected area of the site without the required authorization, the request is considered to be malformed or illegal. There could be several causes for a web page becoming inaccessible.  Some failures can be attributable to the server, but others […]

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In Knowledge & Technical SEO

Many SEO specialists rarely consider the text-to-HTML ratio, mostly because it’s not a factor for ranking. Although it’s not a major hindrance to search engine optimization, the ratio of text to HTML on a web page might have a negative impact on the user experience. And what’s bad for users could become bad for your SEO. […]

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In Knowledge & On-page

In search engine optimization (SEO), the term “page size” refers to the size of the file that’s downloaded when a web page is viewed. The page’s size is determined by the total size of all its component files. A typical web page is composed of multiple files, including HTML, CSS, JavaScript, image files, and other […]

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In Knowledge & Technical SEO

It feels like you’ve tried every possible step, but traffic to your site still isn’t increasing. If you are trying to increase traffic from search engines, indexing is absolutely essential.  Website indexation, better known as indexing, refers to the process of search engines crawling a web page to figure out what it’s about. If the […]

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In Knowledge & Technical SEO

A favicon is a distinguishable page element, which is why they’re used. Favicons are small icons that can be seen in your browser’s URL navigation bar. They usually look like a logo that represents the website.  After installing a favicon you may find that it’s not visible in browsers or certain web interfaces even if […]

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In Knowledge & Technical SEO

Some unintended consequences might arise after translating online digital content from one language to another. One problem that can occur is translated content that’s transmitted to a different medium. When copied from one file to another, simple sentences containing accented characters or special formatting may appear deformed.  When this happens particular characters and parts of […]

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In Knowledge & Technical SEO

Sometimes Google and other search engines come across the issue of duplicate content. This is when the same exact content is on different URLs. Duplicate content is a common problem, but it’s easy to fix if you can identify the issue.  Why duplicate content is bad for SEO When the identical content is hosted at […]

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In Knowledge & On-page