Knowledge

The text of a hyperlink is called anchor text. One thing that sets anchor text apart is its formatting. The hyperlink stands out from the rest of content to indicate it can be clicked. Typically you’ll notice the anchor text because it’s a different color and often underlined.  The words that you use for the […]

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In Knowledge & On-page

SNI is the abbreviation for Server Name Indication. It’s a supplementary protocol to SSL/TLS that was designed to respond to the dwindling IPv4 address availability problem. By specifying the hostname with which the client desires to establish a connection during the handshake procedure, a server can run numerous HTTPS-protected websites, each with its own SSL certificate, […]

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In Knowledge & Technical SEO

As the internet moved out of its adolescence and web pages grew more complex, webmasters began to search for ways to make information more efficiently displayed. One of the best solutions created was the use of HTML frames. Using the <frame> HTML tag allows the browser window to be divided into multiple sections that can […]

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In Knowledge & Technical SEO

If you care about the security of your website, you’ll want to renew SSL certificates well in advance of their expiration dates. An SSL certificate is valid for a maximum of 398 days. After that time, a “Not Secure” warning sign will show up in the address bar of web browsers such as Google Chrome […]

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In Knowledge & Technical SEO

An SSL certificate is used to authenticate a website’s identity and secure the transmission of information to and from the server. When users see that tiny SSL lock icon they know they can feel a little more secure on a website.  Given that it’s security-related, all website owners and managers should know how to check […]

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In Knowledge & Technical SEO

Nowadays, the vast majority of businesses have a website. One of the many benefits of a website is having the ability to analyze performance metrics to see if the website is accomplishing its goals. Your website visitors’ behavior and actions can be tracked by implementing Google Analytics codes on your website.  Typically implementing the code […]

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In Knowledge & Technical SEO

Publishing high-quality, engaging Search Engine Optimized (SEO) content is essential if you want your website to perform well in the SERPs. But there has to be enough high-quality content on the page for that to happen. Web pages should have a minimum word count to build authority and trustworthiness with search engines. Knowing how many […]

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In Knowledge & On-page

A canonical tag, sometimes known as a “rel canonical” tag, is used to inform search engines that a particular URL corresponds to an authoritative version of a page. In other words, it’s the “main” page among several versions of essentially the same page, which is the one you want to use for SEO ranking. Using […]

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In Knowledge & Technical SEO