Knowledge

The behavior of a browser’s cache can be controlled with the help of an HTTP header called cache-control. When a person visits a website, the browser on that person’s computer will save specific resources, such as images and data, and store it in what’s known as the cache. If the user revisits the same website, […]

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In Knowledge & Technical SEO

The HTML meta description tag briefly summarizes a page’s content. It’s also featured on search engine results pages (SERPs) as part of the search snippet that gives users an overview of what’s on a webpage and its connection to their search query.  There’s no real wrong way to write a meta description, but there are […]

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In Knowledge & On-page & Technical SEO

The title tag indicates a web page’s title, which is an HTML element. In SERPs, a page’s title tag is used as part of the search snippet. It may be small, but the title element is a crucial part of the user experience, search engine optimization, and social media sharing because it serves as the […]

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In Knowledge & On-page & Technical SEO

Transport Layer Security, or TLS, is a cryptographic protocol that ensures the security of communications between any two devices on a network, the authenticity of transmitted data and user data privacy.  One of the most popular browsers and app security protocols is https. Without the proper website security in place, hackers can quickly access your […]

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In Knowledge & Technical SEO

An SSL certificate is used to authenticate a website’s identity and secure the transmission of information to and from the server.  This is important because  it demonstrates that your website can secure online transactions. This makes people feel safer when buying online and sending data via forms with an SSL.  Certificates like an SSL aid […]

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In Knowledge & Technical SEO

Microdata is a form of structured data that works with HTML5 and provides easy-to-read information that search engines need to understand your content and provide the best search results possible. Adding microdata to your HTML also improves how your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.  […]

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In Knowledge & Technical SEO

A canonical tag, sometimes known as a “rel canonical” tag, is a method used for search engine optimization (SEO). The canonical tag communicates to search engines which version of a page is authoritative and should be displayed in the search results for that particular URL.  Using the canonical meta tag gives you more control over […]

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In Knowledge & Technical SEO

Everyone knows that websites change over time. Whether it’s new content, regular site maintenance, changing products or a corporate merger, sometimes pages or even entire domains need to be moved.  Whether you’re using permanent 301 redirects or temporary 302s (and the like), redirects are critical when performing revisions, especially when it comes to  search engine […]

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In Knowledge & Technical SEO

If your company operates on a global scale, you likely employ an international SEO strategy that uses hreflang to direct traffic to the most relevant pages for each user’s location.  Nevertheless, many webmasters find applying hreflang to be a challenge. This article will explain what hreflang and the related concept of lang attribute mean, their […]

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In Knowledge & Technical SEO

A website’s viewport determines what visitors see when they visit your website by specifying the page’s width for the user’s device. Mobile visitors will be extremely frustrated if they have to spend several minutes pinching and zooming because you failed to set up the viewport properly – if they even decide to stick around on […]

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In Knowledge & Technical SEO