On-page

Orphaned pages are web pages with no internal links to other pages on the same website. They are basically on their own in the eyes of Google and other search engines.  It might not sound like a big deal, but you want to keep tabs on web pages of this nature. If a page on […]

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In Knowledge & On-page

The text of a hyperlink is called anchor text. One thing that sets anchor text apart is its formatting. The hyperlink stands out from the rest of content to indicate it can be clicked. Typically you’ll notice the anchor text because it’s a different color and often underlined.  The words that you use for the […]

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In Knowledge & On-page

Publishing high-quality, engaging Search Engine Optimized (SEO) content is essential if you want your website to perform well in the SERPs. But there has to be enough high-quality content on the page for that to happen. Web pages should have a minimum word count to build authority and trustworthiness with search engines. Knowing how many […]

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In Knowledge & On-page