Using RDFa structured data

RDFa is an HTML5 extension that allows webmasters to mark up content elements using HTML tag attributes. These content elements include people, places, events, recipes, and reviews. Each component relates to the material users see on a website and that a webmaster wants search engines to describe.

When marking content that lives within the elements of a web page, RDFa is the notation of choice almost universally. However, to use the RDFa markup, your website will need to have a new configuration created every time you modify the content or development of the site.

Do you know how to check to see if your website has compliant RDFa structured data? If you want to know what’s going on with your website’s RDFa structured data this guide was written for you.

The importance of using RDFa structured data

As noted already, there are a few reasons why website owners would want to use RDFa to improve the user experience and SEO of their site. Let’s go into detail on some of the most important benefits.

Improve the performance of SEM while cutting expenditures

First of all, the addition of structured data expands the website’s context and provides information to make the page more contextually relevant. As a result, Google encourages this behavior by lowering your site’s cost-per-click (CPC) for search engine marketing teams.

Optimize ROI

Even if you’re not at the top of the SERPs, the organic click-through rates are affected by star ratings and other markup elements. For both SEO and SEM, this could lead to a better ROI by drawing more traffic.

Provide extra semantic context to the site’s information

Defining your site’s context is easier when you use RDFa structured data. Schema.org has helped Google and other search engines quickly identify the content of a page and the various elements that make up a page’s layout. Thus, search engines can use more relevant keywords and phrases to rank the website higher on results pages (SERPs).

How to use RDFa structured data 

RDFa isn’t limited to content descriptions in HTML5. Several HTML-like languages can use RDFa. For example, XML and SVG documents, as well as HTML4 and XHTML5 pages use it.  XML-based markup languages like RDFa can be used even in existing texts. RDFa is likely to operate in any widely used web document format.

Moreover, it is similar to microdata in its operation. HTML elements are marked up individually rather than in a single block like JSON-LD. Even if you don’t use it, you’ll still come across it in the form of Facebook’s Open Graph Meta tags, which are based on it.

Here’s a look at RDFa’s organization markup:

<p vocab="https://schema.org/" typeof="Organization">
<a href="https://ahrefs.com/" property="url">
<span property="name">Ahrefs</span></a> 
<span property="description">Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.</span>
Contact us at: <span property="email">support@ahrefs.com</span>
</p>

Web developers will notice that there’s not much difference between this and microdata. 

There are two versions of RDFa. RDFa Lite is a beginner’s version of RDFa that’s a good foundation. Using the full version of RDFa, web authors may address almost every structured data markup difficulty they might encounter.

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